BREAKING NEWS: Dejan Kulusevski Signs Landmark 15.5 Million Dollar Deal with EA Sports for FIFA 26 — A New Era for Football and Gaming
In one of the most significant crossovers between professional football and the gaming industry, Tottenham Hotspur star Dejan Kulusevski has signed a record-breaking 15.5 million dollar partnership with EA Sports. The deal marks a major turning point in the way global athletes are engaging with interactive entertainment platforms and positions Kulusevski as the new global ambassador for EA’s flagship football video game, FIFA 26.
According to sources close to the negotiations, this is the most lucrative gaming endorsement ever secured by a Scandinavian footballer. The agreement places Kulusevski front and center in FIFA 26’s promotional campaign, featuring him as the cover athlete and main figure in digital and television advertisements across more than 30 countries. The partnership will also see his likeness used in exclusive in-game content, including special Ultimate Team cards and narrative-based features that highlight his personal football journey.
Kulusevski’s ascent to this level of prominence is hardly surprising to those who have followed his progress in recent seasons. Since joining Tottenham Hotspur permanently in 2022, the Swedish midfielder has established himself as a core figure in the club’s attack. Under manager Ange Postecoglou, Kulusevski has enjoyed one of his most productive campaigns to date, contributing a career-high number of assists and goals across both domestic and European competitions.
His intelligence on the pitch, combined with exceptional versatility and a tireless work rate, has earned him praise from pundits, coaches, and fans alike. It is this combination of skill and humility that EA Sports is banking on to usher in a new chapter for the FIFA video game franchise.
In an official press release, EA Sports described Kulusevski as a modern footballer who embodies the global and inclusive spirit of the game. The company cited his international appeal, youth-friendly image, and commitment to the sport as reasons behind the multi-year collaboration. The statement read, “Dejan Kulusevski represents a new generation of footballing excellence. His journey from youth football in Sweden to becoming a standout player in one of the world’s most competitive leagues makes him a perfect ambassador for FIFA 26.”
The financial structure of the deal includes a mix of guaranteed payments, performance-based bonuses tied to the success of FIFA 26, and revenue sharing from merchandise and branded content. Marketing analysts have pointed out that such a comprehensive agreement places Kulusevski in the top tier of athletes who are shaping their public image through gaming and media platforms rather than relying solely on traditional sports endorsements.
As part of the promotional rollout for the upcoming game, EA will launch a special campaign titled “From Stockholm to the Spotlight,” a story-driven mode that allows players to experience Kulusevski’s rise from the youth ranks of IF Brommapojkarna to his current status as a Premier League star. This feature aims to provide players with a deeper connection to Kulusevski’s footballing background and is expected to be a centerpiece of the new release.
Speaking at a media briefing following the announcement, Kulusevski expressed his excitement about the opportunity and the partnership’s broader significance. “I have been playing FIFA since I was a little kid. To be the face of the game is surreal. It is an honor not just for me but for every young player from Sweden and smaller football nations who dreams of reaching the top. This deal is about more than just football. It is about inspiring others and building something that goes beyond the pitch.”
EA Sports has also confirmed that there will be limited-edition merchandise collaborations, including co-branded football boots, gaming controllers, and apparel designed in collaboration with Kulusevski. These items are expected to drop alongside the official release of FIFA 26 later this year.
This unprecedented deal signals a shift in how athletes can leverage their brand across multiple industries. For Dejan Kulusevski, it solidifies his position not only as one of the most influential footballers in Europe but also as a key figure in the global fusion of sports and digital entertainment. As the world prepares for FIFA 26, one thing is clear — Kulusevski is no longer just creating chances on the pitch. He is redefining what it means to be a modern football icon.