In an era where misinformation spreads rapidly across social media and messaging platforms, even the most iconic figures can fall victim to false reports. This week, legendary Led Zeppelin guitarist Jimmy Page became the subject of such a rumor. Several unverified social media posts and blog articles falsely claimed that the 81-year-old musician had passed away peacefully at his home in London.
These claims are completely false.
As of this writing, there has been no official statement from Jimmy Page’s family, management, or any reputable news outlet — including the BBC — confirming his death. In fact, sources close to the musician have confirmed he is alive and in stable health.
The false reports, which began circulating early Monday morning, appear to have stemmed from a fabricated quote and a manipulated article mimicking the style of a BBC obituary. This fake report quickly went viral on platforms such as X (formerly Twitter), Facebook, and TikTok, leading to an outpouring of grief from unsuspecting fans and fellow musicians. Many shared tributes, unaware they were responding to false information.
However, vigilant fans and journalists were quick to question the legitimacy of the original report. A closer look revealed inconsistencies in the so-called obituary, including factual errors and grammatical issues uncharacteristic of BBC reporting. Additionally, the article in question could not be found on the official BBC website, and no major news organizations corroborated the story.
A representative for Jimmy Page released a brief but firm statement earlier today:
> “Mr. Page is alive and well. We appreciate the concern and urge the public not to believe or share unverified information.”
This is not the first time a celebrity has been targeted by a death hoax. In recent years, public figures including Paul McCartney, Morgan Freeman, and even Bob Dylan have all been falsely declared dead by online rumors — often with the same recycled formula: a fake article, misleading headlines, and mass social media amplification.
Jimmy Page, born in 1944, remains one of the most revered and influential guitarists in the history of rock music. Best known as the creative force behind Led Zeppelin, his legacy spans decades and includes genre-defining work that has inspired countless musicians around the world. Although he keeps a relatively low public profile today, Page remains active in curating the Zeppelin archives, overseeing remastered releases, and occasionally contributing to musical projects and interviews.
The incident underscores a broader issue with the digital information landscape: the alarming speed at which false news can spread — and the difficulty of stopping it once it gains traction. In this case, the emotional weight of the subject matter — the supposed death of a musical icon — amplified the rumor’s reach.
Fans are encouraged to follow only verified sources, such as official artist pages, reputable media outlets, and trusted representatives for updates. While concern for beloved figures like Jimmy Page is understandable, sharing unconfirmed reports does more harm than good.
For now, rest assured: Jimmy Page is very much alive, and still casting his long, unmistakable shadow across the world of rock.