Savannah Bananas Announce Bold New Chapter: Team to Rebrand as the Yellow Heat
The Savannah Bananas, the team that redefined the way the world looks at baseball, announced today that it will be adopting a new identity: the Yellow Heat. This evolution of the brand reflects both the passion of the fans and the fiery energy the team brings to every game.
“Since day one, we’ve embraced being different. We’ve danced on the field, rewritten the rulebook, and invited fans into a show unlike any other,” said team owner Jesse Cole. “The name Bananas captured the spirit of fun and silliness that got us here. But as we grow into a national and global phenomenon, we want a name that carries our same heartbeat while showing the fire, speed, and intensity that fuel Banana Ball. Yellow Heat does exactly that.”
The decision comes after months of internal discussion, fan surveys, and brainstorming sessions that explored how to carry the team’s unique entertainment-first approach into its next phase of growth. While the Bananas name will always remain a beloved part of the team’s history, the shift to Yellow Heat represents a vision for the future: bold, dynamic, and unafraid to stand out.
The iconic color yellow, long a symbol of the team’s identity, remains at the forefront. By pairing it with “Heat,” the new brand underscores the passion of the players, the energy of the fans, and the blazing pace of Banana Ball, the fast-moving version of baseball that has captured national attention.
Fans can expect to see the Yellow Heat brand roll out gradually over the coming year. New uniforms and merchandise will debut during the upcoming season, while signage, logos, and digital platforms will transition over time. The team has also promised that nods to the Bananas heritage will remain woven into the fan experience, from ballpark traditions to specialty throwback nights.
“This is not about leaving our past behind,” Cole emphasized. “It’s about turning up the volume. Our fans deserve a team name as bold as the way we play. The Yellow Heat is the next step in a journey that’s only getting started.”
Season ticket holders and fans will have the first opportunity to purchase exclusive Yellow Heat merchandise, with details to be announced in the coming weeks.
For now, one thing remains the same: every game is a celebration, every night is a show, and the team—whatever its name—will continue to deliver the most entertaining baseball experience in the world.
About the Yellow Heat (formerly the Savannah Bananas)
Founded in 2016 in Savannah, Georgia, the team has become known worldwide for creating Banana Ball, a fast-paced version of the sport designed to maximize excitement and fan engagement. With sold-out tours across the United States, appearances on national television, and a passionate fan base, the organization continues to lead the way in reimagining what baseball can be.