Nathan Cleary Secures $1 Million Photo Shoot Deal with Coca-Cola for Landmark Billboard Campaign
In a high-profile move that blends sport, branding, and iconic visual storytelling, Penrith Panthers superstar Nathan Cleary has signed a $1 million contract with Coca-Cola for an exclusive billboard advertising campaign. The deal, centered around a major photo shoot and promotional content, marks one of the most prominent endorsements of Cleary’s career—and a significant brand moment for Coca-Cola in Australian sport marketing.
Known for his calm under pressure, precise playmaking, and leadership that led the Panthers to multiple NRL titles, Cleary is not just a rugby league sensation—he’s become a household name. Now, he’s stepping off the field and in front of the camera in a campaign that promises to turn heads across the country.
The agreement focuses on a bold series of billboard images to be launched across Sydney, Brisbane, Melbourne, and regional areas where rugby league is most passionately followed. Shot over a series of days in a private Sydney studio and on location at a packed stadium, the images are said to capture Cleary not just as an athlete, but as a symbol of confidence, refreshment, and modern Australian culture.
One of the key visuals reportedly shows Cleary in a powerful, relaxed stance—wearing a sleek, black athletic tee, holding two Coca-Cola cans, one freshly popped and fizzing. With his signature composed smile and a backdrop of a roaring crowd and red Coca-Cola tones, the billboard image encapsulates everything the brand wants to communicate: clarity, coolness, and connection with real fans.
“This partnership with Nathan isn’t just about putting a face on a product,” said Coca-Cola South Pacific’s marketing director, Elise Tan. “It’s about aligning with someone who genuinely reflects the values we hold—authenticity, drive, and community spirit. Nathan is someone fans trust, someone they feel connected to. That’s what makes this campaign so powerful.”
For Cleary, the partnership is more than just a paycheck—it’s a creative experience. “Honestly, I had a great time doing the shoot,” he said in a behind-the-scenes clip released by Coca-Cola. “It’s not something I do every day, but stepping into that role—representing a brand that’s been part of all our lives—it felt natural. And fun. Plus, they had the drinks ice-cold on set, so that was a bonus.”
The deal also hints at future collaborations, with discussions reportedly underway for Cleary to appear in a summer video campaign and limited-edition Coke packaging later in the year. Fans may see his image on cans and bottles nationwide—a rare crossover between sports stardom and global branding.
Beyond its commercial implications, the deal reflects a broader trend in athlete marketing. In a world where personality and presence matter as much as performance, Cleary’s ability to remain grounded while elevating his brand is what makes him uniquely marketable.
This $1 million campaign is not just a celebration of Nathan Cleary’s achievements—it’s a signal that the world’s biggest brands see the value in investing in athletes who carry their fame with humility and pride. And for Cleary, it’s just another chapter in what’s quickly becoming one of the most dynamic careers in Australian sport.
One billboard at a time, Nathan Cleary is becoming more than a player—he’s becoming an icon.